International Radio Consultant
Who is Geoff Holland?
Geoff Holland has decades of experience advising radio stations on programming strategy, music research, promotional and marketing activities in a variety of formats including CHR, Adult Contemporary and Rock.
WHAT I DO
Geoff Holland works closely with clients to devise commercially driven programming strategies to increase ratings, revenue and profit.
HOW I WORK
A carefully crafted format is the foundation upon which all successful radio stations are built. Therefore, the first step is to comprehensively evaluate your radio station’s performance against that of your competitors to determine what opportunities exist for audience expansion.
Format development and implementation is designed to meet the requirements of prevailing market conditions with each radio station and every situation being approached on an individual basis.
All aspects of on-air presentation are given the highest level of attention including format positioning, music programming, presenters, imaging production, research, promotions and marketing.
